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Kati_McKinney
Kati_McKinney
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Re: [AT Community QandA Coffee Break] 6/29/22, 8am PT: Adobe Target Experts Jordan Ison, Kati McKinney, Justine Lee, and Kaela Cusack - Adobe Target 29-06-2022
When using Adobe Audience Manager with Adobe Target for experience targeting or even test entry criteria, the best practice is to use the AAM audience for "next page" testing/personalization. This means that the visitor must hit the site (first page of their session) and qualify for the AAM audience in order to use that audience for testing or personalization on subsequent pages in their session. The reason for this is because Target fires prior to AAM on the page, so when Target serves the expe...

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