@francescop47742I don't think that processing rule change is a cause
for this. BUT I do think that your eVar's expiration is a factor in your
report.Recall that Marketing Channels are processed with every hit. And
a visit consists of many hits. In AA, a visit will not change if the
tracking code changes. So what your report could be showing is that for
some visits, users' Marketing Channels are being changed after some
hits, e.g. to "Direct". But their hits are still coming in close enough
that...