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jeffnomina
jeffnomina
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Re: When to use Adobe Device Co-op - Adobe Audience Manager 18-06-2019
After speaking with someone at Summit, I was assured the Co-op is large enough there are very few people that would be missed by only using this profile merge rule, so I have been using this exclusively with positive results thus far.Thanks!Jeff NominaLead Marketing ConsultantOH-01-10-0813100 Public Square, Cleveland, OH 44113Office: 216-471-3082jeff_nomina@keybank.comUse the red key.®Facebook | Twitter | LinkedIn

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When to use Adobe Device Co-op - Adobe Audience Manager 05-02-2019
My understanding is that if you build a segment with the device co-op as the profile merge rule, you can ONLY reach people who are in the device co-op. This would severely limit the segment size and exclude those who qualify for the segment based on the traits but are not part of the device co-op.How have others implemented segments using the co-op? For something simple like a suppression use case does it make sense to create two segments – one with a merge rule of “No Authenticated” to maximize...

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