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cvonholle
cvonholle
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Marketing Channels & Using Segments to Define Historical Channel Data - Adobe Analytics 29-10-2018
My organization has been operating with adobe analytics for a long time, however not all of the channel definitions were set as well as they could have been. However, there have been other definitions (like cp tracking codes) that were tracked to help define channels, campaigns, etc., on an isolated report basis.Because updates to marketing channels do not apply retroactively, I am creating segments that can be applied to our historical data that will act as a historical channel definition. To d...

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