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Rob_Hornick
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Re: [AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager
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Rob_Hornick
- Adobe Target
@surebee wrote:Hi @Rob_Hornick, this question was posted in the community by @dsu50: Do Adobe Target Auto-Target and Auto-Allocate options use Bayesian or frequentist statistics? Is there a documentation that describes the statistical methods these options use? Hi @dsu50 . In both Auto-Allocate and Auto-Target we start with a prior probability of conversion for each experience and then update the estimate over time, so both use Bayesian methods. More info about Auto-Allocate is available here: h...

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