shreyam8888
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PPC and Email Marketing : How Marketers can leverage cross-channel opportunities
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- Adobe Advertising Cloud
Often in Marketing Departments across organizations, there are different people or teams looking at each aspect of Digital Marketing; be it SEO, PPC, Email or Social. It is often observed that these teams work in silos, without cross-collaborating to achieve the larger goal. What is required in today’s date is a cross-functional digital marketing team, with people having expertise in varied domains and are working towards achieving a common goal. Email and PPC, though very different marketing ch...

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Ensure relevant targeting with an effective Customer Match strategy
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- Adobe Advertising Cloud
Marketers put in their best effort to collect customer data with an effective web and e-mail marketing strategy. It is extremely important for them to keep their database updated with genuine e-mails addresses of prospects. This thereafter helps them in nurturing these prospects into customers or engage with them by strategising a relevant email communication flow.But according to MailChimp, the average email open rate is below 25%. So, despite of all the efforts made by marketers to collect e-m...

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FIVE RETAIL TRENDS TO LOOK OUT FOR IN 2018
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- Adobe Advertising Cloud
Current retail trends show that 51% of Americans prefer online shopping, with e-commerce growing 23% year-over-year. The industry is expected to grow to $4 Trillion by 2020.With constantly shifting consumer habits, it’s essential that online retailers adapt quickly to the demands of the new age customer, so that they aren’t left trailing in the wake of competitors.To stay ahead of the curve, here are the anticipated e-commerce trends in, which will shape the digital landscape for online retailer...

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