since ‎28-02-2018
‎10-12-2019
nigo_dh
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Re: RLSA Bid Adjustments: optimized vs. manual
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nigo_dh

nigo_dh
- Adobe Advertising Cloud
Hi Shivani,I am looking at the segmentation for audience on an adgroup level and see there how many clicks are associated with RLSA audience bids. As the adgoup setup is rather granular, you can tell that the keyword/bid-unit is affected accordingly.Niels

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Re: RLSA Bid Adjustments: optimized vs. manual
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nigo_dh

nigo_dh
- Adobe Advertising Cloud
Thank you Shivani,I dont see how segregation in different portfolios can be an option, as all campaigns have RLSA audiences.I observe the cost model inaccuracies on a bid unit level. And I come to the same result: For bid units, that have a large share of RLSA exposure (and therefore significantly higher effektive CPCs than maxCPC) and/or are effected by bid-adjustement for demographic or time, it results in predicting effective CPC that are way too low.So to me it looks like if bid-modifier are...

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Re: RLSA Bid Adjustments: optimized vs. manual
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nigo_dh

nigo_dh
- Adobe Advertising Cloud
Thanks Shivani for your help,I am still a bit puzzled about this. You say that RLSA bid-Adjustment (when made manually "outside" of AMO) do not affect cost accurancy because forecast is calculated on bid-unit level.However, what I have expereinced is that in Portfolios where clicks that highly affected by bid-modifiers, the costs accuracy in total as well as for single bid units is very inaccurate - meaning actual costs are significantly higher than forecasted.For example, a bid unit ist set to ...

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RLSA Bid Adjustments: optimized vs. manual
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nigo_dh

nigo_dh
- Adobe Advertising Cloud
What is your take on this topic?Adobe can optimize RLSA Bids only if RLSA audiences are setup on an adgroup level. In my eyes this makes the data too granular so you end up with very few data per adgroup per RLSA List. When testing it, it looks like Adobe makes very few adjustments - apparently lacking data. However, right RLSA Adjustment are crutial for success.The upside of manuel adjustment bidding for RLSA is, that you can set those in AdWords on a campaign level, which gives you enough data...

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