1) How large is the first party base segment? If it’s on the smaller
side, it could be causing issues. In addition, I would look at the
overlap between this segment and the Acxiom 3rd party traits via an
Overlap report to determine how good the overlap is for modeling
purposes. If possible, you may want to consider trying a different 3rd
party data provider for comparison.2) Please see above. How large is the
algorithmic trait that you can generate from the model? If it’s not very
large, I’d loo...