abhinavgupta83
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Invalid Clicks! Learn How Clicks Are Measured?
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abhinavgupta83
- Adobe Advertising Cloud
Do we ever wonder how clicks are recorded? Well, today I would like to talk about the standard click measurement methodology as proposed by Interactive Advertising Bureau & Media Rating Council. Here, I would consider click as one of the media buying currencies and focus this study as when the click happens, an actual revenue transaction takes place. Different click counting organizations such as search engine providers, publishers, networks, SSPs, & DSPs employ various enhancement technologies ...

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abhinavgupta83
- Adobe Advertising Cloud
Hi,I am Abhinav Gupta, with 9+ years of experience in Integrated Digital Campaign Management, Web Analytics, Content Marketing and Media Planning. I have been previously associated with Isobar, Exponential, and IndiaMart and has managed end to end Digital Operations for multiple brands in automotive, consumer electronics and travel segments. I come with an in-depth knowledge of DSP's, Ad servers, web analytics tools and web technologies which resulted in remarkable client ROI and performance.Che...

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