So filling the form "AAM Outbound Integration - Request Form" the field "URL"  into the section "ID sync" can remain empty?

Yes, it was very useful!

Hi Gaurang,thank you for your feedback.Yes, we completed the first two steps of "AUDIENCE MANAGER TARGETING INTEGRATION", and now we are ready to approach step 3 (Setup a User ID Sync).Our question is: can we implement only the partner initiated flow?Thank youSilvia

Reading the documentation about audience manager targeting integration, I can see that the first technical step is "set up a user id sync"There are TWO sync flows:- partner initiated flow- audience manager initiated flowAre both mandatories or can we implement only the partner initated flow?If the a...