Retailers these days have started or starting to realize the benefit of Online and offline/in-store sales. This is the reason, most of the brands have started adopting “Click & Collect” model for their business, as it is seen that it improves customer experience as well as chances of cross conversion (according to a study, ~50% of the buyers who visited the store to collect their online order ended up making another purchase at the store). According to a report, 70% of digital buyers predicted t...