JC_TheMarketeer

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JC_TheMarketeer

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Joined the community 20-12-2017

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Re: Adobe Advertising Cloud - advertising and targeting with Safari 11 users - Adobe Advertising Cloud 26-12-2017

Hi Ritika,So my understanding is that the change that Adobe will make in January will be for attribution and reporting purposes only. But we will still not be in a position to remarket to iOS11 users (using any Adobe product)?Regards,TS

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Re: Adobe Advertising Cloud - advertising and targeting with Safari 11 users - Adobe Advertising Cloud 21-12-2017

Hi Ritika,Thanks for your reply.That's great to know but i assume this is only for Analytics or Audience in conversion tracking? What about remarketing to these clients for example? Will the January fix also mean that all Adobe tools will not be impacted or just Analytics?Thanks for clarifying,TS

1.6K

Re: Adobe Analytics and ITP - Adobe Analytics 21-12-2017

Hi all,From what i understand in the thread and the ITP article:1) Adobe Analytics should not be impacted if it has a 1st party cookie on the domain (this is dependent upon the set up as outlined in the original link)2) All other Adobe tools inc Advertising will be impacted as they are not using the same first party cookie as Analytics. i.e. we will not be able to target Safari 11 users, only measure them. Or is there a way for Adobe to take the Analytics 1st party cookies to feed Advertising fo...

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Adobe Advertising Cloud - advertising and targeting with Safari 11 users - Adobe Advertising Cloud 20-12-2017

Hi,I'm trying to understand the impact of the latest Safari 11 changes with Adobe tools as based on some of the analytics traffic i'm seeing it looks like i'm not capturing the Safari 11 users as i would expect. Does Adobe have a solution to capture and retarget Safari 11 users in the the new ITP environment? Or is this now lost traffic?Regards,TS

4.6K

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