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vijayj_kumar
vijayj_kumar
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Portfolio Launch Best Practices - Adobe Advertising Cloud 17-01-2018
How to check if a portfolio is ready to be optimized?To understand this, you should understand some basic requirements of launching a portfolio.Why do we need to collect data before launch?The Ad Cloud technology predicts performance and set bids of keywords based on their historical performance. The more the data the Ad Cloud technology has, the more accurate the forecasts will be. Hence it is important to allow the Ad Cloud technology to collect data before launch.What is model coverage?The mo...

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Common Bulk sheet Errors and How to Avoid Them - Adobe Advertising Cloud 07-12-2017
Before talking about the errors we find in a bulk sheet, let’s first understand the meaning of the term itself. “A bulk sheet is a spreadsheet that contains data for creating or editing campaigns, ad groups, keywords, and other items. For each type of item, you need to create or edit, its bulk sheet must contain a specific group of columns, and the columns must be labeled with specific, pre-defined names.”After the meaning, next important concept to understand is the Bulksheet Upload Process. It...

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Re: Introduce Yourself! - Adobe Advertising Cloud 28-11-2017
Hello Everyone,My name is Vijay Kumar. I have been working with Adobe for almost 2 years now. I’m a Digital Marketer with core experience in Paid Search. Looking forward for some great learning experience here.

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