1. Yes, you can have AAM deployed on selected pages of your site or
app.The recommended way is to use Adobe DTM and then apply DTM tag on
pages where you want AAM to be deployed. Otherwise, you can implement it
with other methods as well.If it is only a pixel, and not inbound or
outbound ID sync, then the pixel code can be applied to any page of your
choice to capture custom variables.2. AAM users are Advertisers, and
Publishers both. There are scenarios where advertisers use a pixel not
only on...