We just started a test, where we use Googles Hotel Finder Ads. These ads
should be tracked as marketing channel "Metasearcher" based on the
tracking link which includes "Metasearcher". What we are seeing right
now is that the traffic gets both assigned to Metasearcher and Paid
Search (SEM). For example we have 210 visits, 207 visits for last touch
metasearcher and 81 visits for last touch SEM. Header 1Header
2Total210Metasearcher207SEM81Question 1: How is it possible that a visit
is assigned to ...