Hello All, My name is Kunal Mehta. Working with clients across different
geographies, different domains, on different tool stacks like Adobe,
Google, Sitecore etc. I have worked in the domain of analytics
enablement, reporting and analytics. Now that we are moving towards the
areas of advanced analytics where digital data is just one of the
sources of data, rather than only source of data, I would be interested
in knowing how can we create rich customer profiles and create segments
while having ...