The goal here is to use the data to learn how users refine their search terms.  One could then use that information to help guide their on-site content and SEO strategies.

It would be great if Omniture could collect the oq= parameter from the referer string passed over from Google.  oq= shows what the user typed into the box, as opposed to q= which shows the search query Google returned results for. ideally, I'd love to look at a keyword report, click on one specific ...