Your idea is along the same lines of ..... http://ideas.omniture.com/t5/Omniture-Idea-Exchange/Based-Alerts-for-relative-changes-in-b ehavior/idc-p/363#M336

Alerts- Have the option to not get an email if the hourly alert is "No Data" derekpando - Adobe Analytics

I set text search based alerts on an hourly basis, but if I set the alert every hour, then I'll get an email every hour regardless of whether the criteria was met. All I really want is to see the alert if it comes back with something. We should have the option to check a box that says "check here if you do not want to get an hourly report, if there is No Data"

Re: % Based Alerts for relative changes in behavior derekpando - Adobe Analytics

Another alert based feature would be the ability to set alerts that allow you to just see positive, or negative percentage changes. You might not care if it goes down, but only if it goes up. Also, along the same lines with relative changes in behavior, this would solve the problem that weekends cause for many marketers. If you could compare Saturday to the previous Saturday, this would prevent useless alerts because of natural swings in the data.

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