The current Data Connector for DFA imports into Adobe Analytics
Impressions, Clicks and Media Cost. However, the media cost imported is
the actual raw data entered in DFA, so depending on the cost structure
(CPC, CPM, Fixed), this raw data may be a small numer (0.01) or a large
one (10 000), but most importantly, if you mix various cost structres
within your DFA campaigns, the "Media Cost" metrics is useless on its
own since it mixes totally different figures that can not be compared.