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55_nicolasauche
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Joined the community 20-07-2017 2:18:21 PM
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DFA Data Connector
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55_nicolasauche
- Adobe Analytics
The current Data Connector for DFA imports into Adobe Analytics Impressions, Clicks and Media Cost. However, the media cost imported is the actual raw data entered in DFA, so depending on the cost structure (CPC, CPM, Fixed), this raw data may be a small numer (0.01) or a large one (10 000), but most importantly, if you mix various cost structres within your DFA campaigns, the "Media Cost" metrics is useless on its own since it mixes totally different figures that can not be compared. The curren...

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