Hi Everyone,I am Niti Beri, Director for Paid Media at iProspect -  a Performance agency. Over the past one year I am seen AMO bringing efficiency for a couple of our clients. Therefore the keenness to understand it better. Another product that makes me curious is TubeMogul. Haven't experienced that...

Here comes the first one from my reading today: On Programmatic:"Programmatic is a method of buying and not a media in itself, so you do not evaluate a method the same way you evaluate a media channel. Social, video, search, native, are channels in which you buy, automation or programmatic is the me...

Hi All,Often as an Avid readers of all topics "Digital", I come across statements from thought leaders that are so crisp that they gave the power to:a) Demystify in a few words, concepts that many whitepapers, blogs or articles have been trying to explain for longb) Give a new dimension or perspecti...