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NitiBeri
NitiBeri
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Re: Introduce Yourself! - Adobe Advertising Cloud 14-06-2017
Hi Everyone,I am Niti Beri, Director for Paid Media at iProspect - a Performance agency. Over the past one year I am seen AMO bringing efficiency for a couple of our clients. Therefore the keenness to understand it better. Another product that makes me curious is TubeMogul. Haven't experienced that yet, but I am sure exciting days lie ahead. Cheers!Niti

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Re: Food For Thought - Adobe Advertising Cloud 14-06-2017
Here comes the first one from my reading today: On Programmatic:"Programmatic is a method of buying and not a media in itself, so you do not evaluate a method the same way you evaluate a media channel. Social, video, search, native, are channels in which you buy, automation or programmatic is the method for buying the same thing,” ~Sanchit Sanga , Chief Digital Officer, Mindshare

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Food For Thought - Adobe Advertising Cloud 14-06-2017
Hi All,Often as an Avid readers of all topics "Digital", I come across statements from thought leaders that are so crisp that they gave the power to:a) Demystify in a few words, concepts that many whitepapers, blogs or articles have been trying to explain for longb) Give a new dimension or perspective to discussions around the most debatable topicsThese statements fascinate me to the core, and I am sure many of you guys would be able to concur with me on this. Therefore, I am starting this discu...

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