Thanks so much. These articles are really helpful. What would be the additional benefit of using Adobe Audience Manager beyond the ability to bring in 3rd party data in this persona..or visitor scoring example?

Do you or colleagues in Adobe have an example of this available to review?

Yes, we'd have both AA and AAM.For a persona, we'd only want certain pages counted.

Say we have a bank consumer, who is at the initial awareness stage, and then moves to research stage, then next evaluation stage.What if we had a list of content pages we expect the consumer to review and track them as such, for each stage of the customers journey. So 3-10 pages for awareness, 5-15...