Hi - this extract is taken from the online documentation: “Ad Hoc
Analysis has the unique ability to report different allocations for
conversion variables: the default allocation, last allocation, and
linear allocation. If Ad Hoc Analysis is your organization's primary
reporting tool, having all conversion variables set to first allocation
gives you all available allocation values.”However when I view First
touch evar with linear, participation, recent and the default allocation
- all values are...