Hi Giovanna,Campaign objectives ease your decision-making by guiding you
to the specific features designed to work best for a particular goal.
Think of them as guideposts that help you create your campaign more
efficiently and effectively. Objectives is the first component of
campaign strategy; they describe the intended result or outcome of an
effort. Objectives are the target and the foundation for keeping track
of your campaign’s progress. When planning your campaign, first define
your object...