Personally, I would prefer paid search detection to never be case
sensitive, but I can see why some people might. If I have a 4-letter
param (skid, for example) there are theoretically 16 different options
of case sensitivity I might want to catch (SKID, SKId, SKid...) and it
sure would be nice if I didn't have to figure out and input all 16 of
those options. I could check a box to signify if the param is
case-sensitive or not, that would be ideal. But really, anything
omniture could do to make ...