Hi Suzanne,First things first,LP should be relevant to the KWs and the
Ad groupTaking it a step further, you might like to try different
versions of content and layout to check what works well - for this you
can use LP test and run experimentI am sure you are going to take care
of design aesthetics - the CTAs and other creative elementsAlso, please
note that most of the times - one crucial thing is missed. The offer in
the ad copy is not found on the LP, this is what results in a not so
good cus...