Hi Tracey,Thanks for Reaching out to the community. Choosing a right product is sometime confusing you can refer to the following quick so Audience manager or test and target Adobe Analytics+ Campaign: Go for this combination if you have only first party data; First-party data is your company’s own data — from online logins, loyalty programs, web behaviors, or mobile interactions, mobile apps.Audience Manager +Adobe Analytics+ Campaign: Go for this combination if you have first party, Second- an...