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nidhik
nidhik
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Re: Best Practices to improve ROI - Adobe Advertising Cloud 23-08-2016
Hi Ishitaa,You may try out some following practices to see which is working in right direction for you:Ensure right objective is set in your portfolioBudget strategy should be in line with business. For e.g. if you see less demand on weekends then you can explore 'Day of week' strategy option. You can also explore 'ROI' as the budget strategy.Monitor your model accuracy frequently and take actions accordingly. For e.g. if it is higher than required then you can find out the keywords spending mor...

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Re: AMO Tracking enablement - Adobe Advertising Cloud 23-08-2016
Hi Ishitaa,If you have enabled 'Pixel Tracking' in AMO then it will track conversions data for you and attribute to all levels including ads as it has got important parameters in its template. AMO also provides feed based tracking where advertiser can send click and conversion data to AMO via a text file.Hope this helps.RegardsNidhi

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Re: Analyzing Campaign performance - Adobe Advertising Cloud 23-08-2016
Hi Dhanya,There are various options available in 'Reports' link of the 'Insights and Reports' tab where you can explore various reports from 'Basic reports', 'Advanced Reports', 'Custom and Assist Report's options to understand the overall performance of your campaign or portfolio. Moreover, there is an 'advertising and insights' link as well under 'Insights and Reports' tab where you may find some more performance reports.Hope this helps.RegardsNidhi

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Re: Trackable ad types in Google Adwords - Adobe Advertising Cloud 23-08-2016
Hi Suzanne,From 'Insight and reports' tab, you can run a 'Campaign report' under 'Basic reports' section with required metrics and date range. This should help you understand your campaigns performance.Hope this helps.RegardsNidhi

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Re: Automating Reports - Adobe Advertising Cloud 22-08-2016
Hi Parth,Yes this is one of AMO's substantial feature. You ca set up a template under reports section at the level the data is required and then in spreadsheet feed section, a new feed can be created where the created template can be assigned and days can be advised with which you would like the data to be back filled in. Moreover, you can schedule the time and the email address in which you would like to receive it. Hope this helps.RegardsNidhi

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Re: Creative level Conversions - Adobe Advertising Cloud 22-08-2016
Hi Akanksha,Yes AMO has the pixel based conversion tracking with required parameters such as keyword, campaign, ad group creative, match type, network, device etc which not only registers the conversions but also attributes them to all parameters including creatives. Once an account is linked with AMO, a pixel tracking template can be generated specific to an account and be placed under the 'Tracking Method' section with required settings. The assigned account manager should help you with that a...

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Re: User Accounts - Adobe Advertising Cloud 22-08-2016
Hi Parth,Yes some level of customized access options are available, however, the best way to get it understand and customized as per your need is by contacting your assigned account manager as it will require an access and admin rights to select the role for different members.RegardsNidhi

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Re: Data Display issues in AMO - Adobe Advertising Cloud 19-08-2016
Hi Dhanya,Wondering if your query is in relation to 'Bulksheet' particularly?RegardsNidhi

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Re: Portfolio spending not accurate - Adobe Advertising Cloud 19-08-2016
Hi Ishitaa,I assume your question is in relation to AMO? Actually budget in AMO is managed at Portfolio level. As per the Portfolio's objective, market demand, campaign performance, historical click and conversion data, AMO's technology bid for keywords in a campaign to enhance the conversions and utilize budget accordingly. Therefore, you might see some variation of spend between campaigns but in limit set at Portfolio level.Hope this helps?RegardsNidhi

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Re: User Accounts - Adobe Advertising Cloud 19-08-2016
Hi Parth,Can you please elaborate your question - what do you mean by 'differently'? wondering if it is to do with providing different access levels to the same account Or assigning different accounts?RegardsNidhi

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