This is fairly straightforward to setup adding data (computed aggregates) to the temp table in the query, followed by a Fork and then multiple Cell activities (one for each of r, f and m), then appending the segment codes together to get the RFM group. They can then report out on it, target specific RFM groups, or have dynamic content based on the RFM group. The best practice is to pre-aggregate the scores on a daily basis or whatever frequency new transactions are available (in the DB or throug...

Hi pranavku​,As I understand this, it is a typical usecase of campaign workflow triggers from third party external applications. The best and easiest way I can guide through will be using .jssp scripts which are fairly simple to write and are meant for exactly same scenarios which you are referring to here. For you understanding, it will be something like a REST call to a script(which is a .jssp in campaign). Inside that .jssp script you can write code to trigger your workflow with whatever data...