In Adobe Campaign Standard, which is what forum this question was posted
to:There really isn't an out-of-box way to do this. The only way you can
choose fallback behavior is with JavaScript. Here is some pseudocode
which should get you started:<% var greeting = null;
if(context.profile.firstName == null) { greeting = ""; } else { greeting
= context.profile.firstName; } %>Dear Mr. <%= greeting %>(Note that
"Dear Mr." by itself does not sound natural to native English speakers,
so you'd want bette...