Within Adobe Analytics, there is the ability to block bots via the IAB
Bot Filtering and by manually adding user agents.Withing Adobe Target, I
have to set up an audience to exclude Bots. There is no neat feature
like Analytics, you have to manually enter user agents...and stay on top
of any new bots and add them. There is a ticket, though, asking for
functionality like Analytics has be put within Target -
https://forums.adobe.com/ideas/9710 - go vote it up!!! The concept of
one universal Adobe....