Correct. You need to tell Target that a product was viewed (mbox param
named entity.id) or that a purchase happened. I grabbed this from
https://experienceleague.adobe.com/docs/target/using/implement-target/client-side/at-js-implementation/deploy-at-js/implementing-target-without-a-tag-manager.html?lang=en
adobe.target.trackEvent({ "mbox":
"orderConfirmPage", "params":{ "orderId": "ORDER ID FROM YOUR ORDER
PAGE", "orderTotal": "ORDER TOTAL FROM YOUR ORDER PAGE",
"productPurchasedId": "PRODUCT ID FROM YOUR ORDER PAGE, PRODUCT ID2,
PRODUCT ID3" } });