Since this is an older post, I'm assuming you've solved this issue. Incase others find this post, I'll post the link to the documentation below: https://experienceleague.adobe.com/docs/analytics/implementation/vars/page-vars/hier.html?lang=en#vars

Per documentation1. Your organization uses the Adobe Mobile Services UI to manage mobile app marketing activities across multiple apps.The Adobe Mobile Services UI combines mobile app data from your Adobe Analytics report suites with the ability to send push notifications, run A/B tests, and generate in-app messages. Adobe Mobile Services does not currently support virtual report suites. If your organization has or is likely to have multiple apps, and wants to use this UI to manage these activit...

Hi Danielle,From what I have understood from your situation is that you want to track your affiliate sites as well as measure the cross domain interaction that is happening. I think setting up a global report suite would be a better idea than to use variables in a single report suite as it would make implementation very complex given the high number of affiliates. However, i would request you to go through this document which lists the considerations that should be analyzed for a global report s...

Hi there,Thanks for reaching out to Adobe Community.It’s much more than surfacing relevant content or capturing variables, here is some of the highlights of the tool from top of my mind.Feeds – can consume data from external source (Google terms, feeds, XML etc)Promotion and merchandisingGeographical searchMulti language support, dictionary and linguisticsAutocomplete & Search as you typeRobust output in different forms (XML, JSON or HTML)Integration with analytics & active ranking (Can integrat...