Hi Matt,This is an expected behavior while using A4T, If a user is a
part of an activity using A4T then the value of the activity will be
associated with the visitor till the expiration of the eVar(90 days). As
a result the activity would continue to get page views, visits and so
forth even after it has been deactivated fro some time. Having said that
post the activity has been deactivated the user should not see content
from the activity and more relevant metric to check this would be
impressio...