Rather than solely being lat/long or IP based, I'd like to be able to point at an eVar, classification or custom attribute that contains a ZIP code (I can see how city/state would be problematic because of formatting). This would be good for mapping known customers or tools like a store locator.

It would be nice to have a toggle where it would show each columns value (# of visits/visitors/hits) above the column. This would be particular useful for PDFs when you aren't interacting with it. Histograms can often be skewed, so the Y-Axis isn't always very helpful.

With the latest release, you can no longer highlight just items in the dimension column of a freeform table. It will always highlight the entire row (you can, however, highlight just the metric columns). This is really problematic when trying to copy things like page names or URLs.