@shanitco wrote:@ram_adobe Hi, what are your thoughts on adjusting the
significance level for pages that are testing different stages in the
conversion funnel (e.g. .05 vs .01)?In addition here is a great KB that
talks about this a bit more:
https://docs.adobe.com/help/en/target/using/reports/conversion-rate.html"If
the confidence level is over 90% or 95%, then the result can be
considered statistically significant..."