@ben I can imagie you would have heard it. I do understand the Media
Optimizer consideration and that it would strip it for some of the
functionality exclusivity but the long term impact implies that there is
a good business case to be made i think (anti churn). It migh also be
worth considering including other engines such as Yandex, bing etc. and
get a significant competitive advantage right away. Let me know if you
need input from feedback we have gotten or otherwise.