Hi Prathiksha Hassan,To pull the Organic Traffic, you can look for the
"Traffic Sources -> Search Engines - Natural" report. To check for
keywords seached, you can also check the "Traffic Sources -> Search
Keywords - Natural".The "Site Metrics -> Key Metrics" is a good report
to start to look for general traffic trend on your website. Further you
can modify for metrics to be evaluated.To analyze a drop, there are 2
ways to go about:- Anomaly Detection and Contribution Analysis. Articles
with de...