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MartinMee
MartinMee
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Re: Geographic data discrepancies between Amazon DSP & Adobe Analytics - An idea why ? - Adobe Analytics 03-08-2022
Hello Yuhuisg, Actually, targeting on Amazon Side was strictly focused on Belgium + Amazon report confirming that 99% of impressions were targeted in Belgium, hence my interrogation.Thanks

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Geographic data discrepancies between Amazon DSP & Adobe Analytics - An idea why ? - Adobe Analytics 03-08-2022
Hello Community, I work in programmatic advertising field since 2y now for a Belgian advertising agency. We us Amazon DSP since 5 months now, and came across a particular situation. Setup Amazon : Display Web desktop+app / Own&Operate + Amazon Publisher Services + 3rd party data. After 2 weeks of data, we noticed in DCM and Adobe Analytics that most of the traffic is out-of-geo (only Belgium is targeted in Amazon DSP though) and same situation for Adobe visits. Side note : no amazon.be exist at ...

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