I do something similar, but I don't do a separate line for my breaks for
the most part... Example:
column.1.sharecol=truecolumn.1.shortview=truecolumn.1.textmode=truecolumn.1.value=Project:
column.1.valueformat=htmlcolumn.2.displayname=column.2.linkedname=directcolumn.2.namekey=namecolumn.2.querysort=namecolumn.2.sharecol=truecolumn.2.shortview=truecolumn.2.textmode=truecolumn.2.value=column.2.valueexpression=IF({DE:Project
Type}="Relocation",Concat({DE:Horizon ID - Relocation New Site}," --
",{...