Hello CAB, Zahraa and I are on the product marketing team at Workfront,
where we develop market positioning and messaging strategy for sales and
marketing efforts. We are testing new messaging targeted specifically to
Chief Information Officers (CIO) and Chief Technology Officers (CTO). In
order to better understand the needs of this audience, we have conducted
multiple customer and prospect interviews and met with industry analysts
to understand how Workfront can be a solution to their unique
c...