Hi Nick- you should be able to achieve all of this via the Column Rule
on your report columns. In Report Edit- click on a column header, then
you will see Advanced Options- add Column Rules to highlight for each of
the metrics you are looking for. I like to adjust it from there, so next
steps (i.e. if you want varying red shades), go back into the column,
Edit Text mode, change the color of the background/font to a
brighter/bolder color by looking up the CSS code for a color you want.
For exampl...