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mxyle
mxyle
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Calculating Bounce Rate and Page Velocity Using Data Feed - Adobe Analytics 02-08-2022
Is there a way to calculate the bounce rate and page velocity using the data metrics in the data feed? We import a daily hit file into Snowflake which has several hundred columns of different data points--just not sure where to start looking. I see that there's documentation on calculating page views, visits, etc... but couldn't find anything related to bounce rate and page velocity.

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Re: Which data column shows where the customer is coming from? - Adobe Analytics 12-06-2022
@Jennifer_Dungan wrote:So you need to bear this in mind, that the first touch value in a 7 day span could be a completely different value than what you see in the visit data for this user... maybe 7 days ago they came via Social Media, and today they came via a Search Engine (or even directly - and directly would result in no ref_domain on the first page / visit_ref_domain for the visit) Gotcha, and yeah good point about the timing of the attribution of the marketing channel. A lot of informatio...

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Re: Which data column shows where the customer is coming from? - Adobe Analytics 12-06-2022
Gotcha and thank you for the diagram! Just to confirm I'm understanding correctly... In most cases, the visit_ref_domain will always show you the domain of the "last touch" of the entire visit but the ref_domain will be the referring domain for each page. Sorry, one more question. There are columns called va_closer_detail and va_finder_detail. I'm reading that they are variables used in the last touch dimension. How do these relate (if at all) to the visit_ref_domain and ref_domain?

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Re: Which data column shows where the customer is coming from? - Adobe Analytics 12-06-2022
@Jennifer_Dungan wrote:Now that I think of it, ref_domain probably is the raw collected referrer (including your internal references).This is very helpful, thank you! Can you elaborate on the piece above? Is the ref_domain a more accurate data point than visit_ref_domain? As an example, I'm seeing quite a few visits where the visit_ref_domain is Google but the ref_domain is the domain where the content was downloaded. Which one should I be looking at?

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Re: Which data column shows where the customer is coming from? - Adobe Analytics 10-06-2022
Thanks for your response! Would the utm_medium not serve as the marketing channel here? I see several visits with utm_medium = email. I’m relatively new to the space so not totally familiar with all the concepts. EDIT:I also see visit_ref_domain—is that what i want to be looking at?

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Which data column shows where the customer is coming from? - Adobe Analytics 10-06-2022
Hello! Of the default data columns in the Analytics data feed, which column would show me the source of the visitors? For example, I would like to know if they came via e-mail, search (Google), social, etc. I see that some of the values in the page_url column has UTM parameters--in which case I can refer to the utm_medium. However, I also see that there is a first_hit_ref_domain that shows additional related data. Just a little confused on what I should be looking at.

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