@francescop47742‎I don't think that processing rule change is a cause for this. BUT I do think that your eVar's expiration is a factor in your report.Recall that Marketing Channels are processed with every hit. And a visit consists of many hits. In AA, a visit will not change if the tracking code changes. So what your report could be showing is that for some visits, users' Marketing Channels are being changed after some hits, e.g. to "Direct". But their hits are still coming in close enough that...