Marketing Channels are by default "last touch", however, I think the
issue may be coming from the fact that some users have two different
channels within the same visit... Think of it this way, I do a Google
Search, and I see a bunch of results... I might click on the first
result which is a paid ad, therefore I get dropped into a "paid search"
channel, I back out to the Google results, I click on another link, this
time it's a normal search result, so this time I get added to the
"organic searc...