@sophieg10675163 ,I believe now AEP doesn't let the users who already
opted out earlier, and they have changed their mind to opt in again, in
this case we see an error message in the console, as platform doesn't
supporting this feature. It could be a reason for the increase in the
bounce rate. Also, you might need to keep an eye on the number of event
calls triggering on the page-load, analytics usually treats the case as
engaged but we might be triggering multiple server calls based on
business...