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Varun_Kalra
Varun_Kalra
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Getting the most out of Profile Merge Rules - Tips, Tricks and Strategies - Adobe Audience Manager 27-07-2020
Getting Started with Profile Merge Rules A Profile Merge Rule in Adobe Audience Manager (AAM) allows you to choose how or when to stitch a user’s cross device behavior together based on customer authentication. AAM lets you define the rules to bring together profiles from multiple devices of a user, as well as multiple people sharing a common device, and hence lets you target people instead of devices. Profile Merge Rules have a dependency on ID synchronization. Prior to creating a profile merge...

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11.6K

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8

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Re: Unique Ids between Adobe Audience Manager and Adobe C... - Adobe Audience Manager 26-07-2020
Hi Mrugesh, I have few questions: Is there an ID sync on the website/app? If yes, what is the primary ID used for ID syncing, is that hashed email ID or a customer ID?Have you already set up the declared ID based integration with Adobe campaign? On generic note, I can tell it is possible.You need to use declared ID based integration. So, the users that you will target via ACC, you can export those to AAM using the AAM to ACC integration or via export/ETL workflow from ACC to AAM. Basically, ACC ...

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1.1K

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1

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4
Re: Any way to speed up onboarded trait realizations in AAM? - Adobe Audience Manager 15-07-2020
Hi there, Are you checking the onboarding status report or the trait's report? In order to speed up, I would subscribe for the onboarding status notifications, and notice the trend of file processing times.AAM ingests the files twice a day, those times keep on shifting.For example, these days AAM is picking inbound files anywhere between: 05:00 AM GMT to 08:00 AM GMT. Then another file ingestion takes place anywhere between: 04:00 PM GMT to 07:00 PM GMT. So, if the file gets uploaded few hours b...

Views

480

Likes

2

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1
Apple just announced that IDFA is now going to be opt-in as of iOS14 – what impact will it have on activating segments to app based destinations? - Adobe Audience Manager 14-07-2020
Hi, I have few questions regarding Adobe's point of view on Apple's recent announcement on IDFA: 1) What impact will it have if mobile based segments are mapped to destinations that receive IDFAs? Will AAM gets restricted for performing device ID sync if a user does not allow tracking in app? 2) Will impact the customer ID sync? If the customer has 2 mobile devices and the app in both the devices is opted-out for tracking? Can we still stitch those 2 devices of a user under one profile with cust...

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1.6K

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2

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4
Re: Audience Manager BP Exam - Adobe Audience Manager 10-07-2020
Hi Sneha, For sample questions you can check the exam guide, there is online sample test available: https://spark.adobe.com/page/WkT4vtMm59YJq/ Thanks,Varun Kalra

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480

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0

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0
AAM should treat recency as exact full day or in hours instead of just GMT date - Adobe Audience Manager 08-07-2020
According to the discussion in below forum thread, if a rule based trait is being used in a segment and that has a recency of <= 1, i.e. within 1 day, then it may happen that a user qualified for the trait at 11:00 PM GMT and they will be out of the segment after an hour. https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/recency-on-frequency-set-to-lt-1-day-does-it-mean-24-hours-or/qaq-p/369499 Segment's recency and frequency settings should be evaluate qualificat...

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424

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1

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Re: Recency on frequency set to < 1 day, does it mean 24... - Adobe Audience Manager 07-07-2020
Hi Christophe, I am good thanks, hope you are doing well.So, that means if a user realizes for the trait at 7:00 PM on day 1, that user will be out of the trait by 11:59 PM on day 1 itself, right?Do you happen to know which timezone would that be then, is it going to be the GMT timezone or is it based on the timezone of Edge center? Thanks,Varun Kalra

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641

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0

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Re: Duplicate traits with different expiration - Adobe Audience Manager 07-07-2020
If you create another trait or segment with exact same logic, AAM will not let you create another and suggest you to use existing, as there is a limit on number of traits and segments you create. To cope that, I would create the app visitor trait with the default expiry of 120 days or 0 days so it never expires.Then I would create two segments:Segment 1: Using app visitor trait only without any recency and frequency setting.Segment 2: Activity trait (search with All Active Visitors) AND "app vis...

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724

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1

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2
Recency on frequency set to < 1 day, does it mean 24 hours or that particular GMT date? - Adobe Audience Manager 07-07-2020
I was curious to know how the recency period is evaluated in Segments. If there is a rule based trait being used in a segment, that has a recency setting as <= 1 (within 1 day) and frequency set as => 1 (1 or more times). If a user realizes for the trait at 7:00 PM GMT on day 1, does that user fall out of trait on day 2 at 7:00 PM GMT or will that user fall out of trait after 11:59 PM on day 1? According to following forum thread it should be former i.e. 24 hours:https://experienceleaguecommunit...

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654

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0

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Re: How is DataPartner_UUID collected, prior to being tra... - Adobe Audience Manager 09-06-2020
Hi Matt, When a visitor visits the website for the first time where AAM is implemented. AAM assigns it a device ID called demdex ID. AAM has out of the box integration with most of the famous ad platforms, ad servers, DSPs, data providers etc.So, when a visitor comes on the website for the first time, AAM initiates a partner ID sync call, and the partner ID is assigned to that device. AAM will assign demdex ID as 1234, but an ad server may identify the same device with it's own ID: ABCD.So, AAM ...

Views

880

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2

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1