Hi Matt, When a visitor visits the website for the first time where AAM
is implemented. AAM assigns it a device ID called demdex ID. AAM has out
of the box integration with most of the famous ad platforms, ad servers,
DSPs, data providers etc.So, when a visitor comes on the website for the
first time, AAM initiates a partner ID sync call, and the partner ID is
assigned to that device. AAM will assign demdex ID as 1234, but an ad
server may identify the same device with it's own ID: ABCD.So, AAM ...