I'm not familiar with Pardot. I assumed that it might have a hidden value that indicates whether the submission is successful or not. I suggest talking with your developers or read Pardot's docs to find out more about how to determine a successful form submission, then set a condition in your Rule accordingly based on what you've found.

This is expected when the expiration of tracking code is not set to number of days. That will cause the tracking code to persist in the next visit even if the visitor arrives using a direct channel. If the expiration is set to visit, I will advise reaching out to Customer Care who will help you review the Marketing Channels and processing rules.

@e30powar The way you're setting Direct channel "Non-overriding channel" is correct appraoch.-The reason you see Campaigns against Direct channel is because of the persistence of s.campaign(eVar0) variable.- You cna verify this by adding "Tracking codeInstances" metric in your table. It should show 0 against Direct channel for this campaign value. For example:Assume that campaign variable is set to expire for a week1 Jan : Visitor came from paid where utm_campaign = fb001 // Visit 1, campaign = ...

Dear Powar, When you say 'UTM Parameter' I suppose you are capturing the UTM Parameter Values in Tracking Code and trying to breakdown Tracking Code by Last Touch Channel. If you are doing so, kindly do not do the same. We should not breakdown in that way and think about attribution. Check out my blog to understand how the breakdown works with Tracking Code Versus Last Touch Channel. Blog Link: https://terrynwinter.com/adobe-analytics-last-touch-channel-versus-tracking-code/ Thank You, Arun.

Hello @e30powar ! I've totally been where you are - seeing campaign values when breaking down the Direct channel by the campaign eVar. While this may make you feel a little queasy, don't worry ...it is probably going to be okay. There is a 2020 Summit Session called “Behind Every Good Report is Good Data” that talks about Marketing Channel Rules. Toward the end of this session, the presenters walk through some super common scenarios of break-downs that make it appear as if the Marketing Channels...