Yes. This should be doable using the Data Layer Manager, Adobe Analytics, and AA Product String Builder Extensions. The first step will be to install and configure the Data Layer Manager extension. Assuming that your GTM data layer is the default name, window.dataLayer, I'd suggest the following config: Once this is done and built to your dev library, there will be a custom event dispatched whenever a JSON object that includes an "event" key set. As an example, let's say that this GTM EEC payloa...