@nickmclachlan Thank you so much. This makes a lot of sense.Assuming
that I'm running B2B campaigns on DSP, where a larger part of final goal
conversions are tracked offline. I would want to do a full funnel
reporting or campaign attribution. Can you shed some light there as
well?Also, can we do such reporting in Adobe Analytics (assuming that we
already fully implemented analytics via Launch and integrated analytics
with adcloud already)? If yes, is there any additional effort required?